Now the film is done and dusted, I’ve already had some exciting opportunities to show it to interested audiences. (Technically the premiere was at the ATypI conference at the Université de Québec à Montréal in September 2017, but since then I’ve added about 25% more content and all the wonderful intertitles/previews by Luke Norrad, plus some refinements to the Korsakow editing.)
The complete version was shown in my own department (Communication Studies, Concordia University) in September 2018 to an invited audience including cast, crew, students, and colleagues. The same month I took it to the annual national signmakers’ tradeshow in Toronto, courtesy of an invitation from the Sign Association of Canada / Association Canadienne de l’Enseigne. In October 2018 we showed some clips to high schoolers attending the Sign Manufacturers Day hosted by Montreal Neon in Laval.
In November 2018 I’ll be taking the film to the Lost River Film Festival in sunny San Marcos, TX, where it’s an official selection.